Freelancers & Service Biz Pros Struggling with Sales? Ditch the Script. Do This Instead.

Are you a freelancer or service biz pro who is struggling with sales? There's a good chance that's not do to you or your services. There's all types of books and consultants telling you to use their sales script. One that you must follow word for word.

BUT SALES SCRIPTS DON"T WORK. HERE'S WHY...

• You are unique. Your services are unique. (Well isn't that what make your work yours?). So why are you trying a generic, cookie cutter approach to sales? 
• No two sales conversations follow the same path. But scripts do.
• Scripts are about talking. Sales are about listening.

Here's a better approach...and it's one I used to successfully sell my litigation investigation services for decades to very discerning clients. It's actually based upon skills I developed while conducting 1000s of witness interviews. After all, convincing a witness to be interviewed and getting the maximum amount of information from them.

THIS APPROACH WORKS. 

Many years ago, after getting married and moving from California to Minnesota where there was little need for litigation investigators, I had to find some way to make a living. I got a chance to sell Subarus (which I drive).

But, I had no car sales experience. 

The other salesmen were using "closes", and scripted lines. So I tried those.

They didn't work.

So I said to myself, just do what you know how to do. So I started conducting informal interviews with each person who was looking for a car. I did an intro to get them to open up, then I built rapport. Next, I got them to do the majority of the talking while I used reflective listening to learn what really mattered to them while showing that I was truly listening to them. Then I helped them voice their objections, and discussed those objections with them until they were no longer objections, Finally, I asked what they thought and got quiet.

Within a short period of time, I became the top Subaru salesman for the entire upper midwest.

I later moved to New Mexico and went back to investigation work, but brought my new found understanding of sales to my service business. It worked and worked well.

Here's what you'll learn in this video:

• Why scripts don't work.
• How to build rapport to create know, like, and trust.
• How to listen instead of talk. And to use reflective listening to learn the prospective client's true needs, and show that you are listening.
• How to embrace and not fear objections. And how they help you to make a sale.
• A super easy and low pressure way to ask the client for the sale.
• What to do if they're not ready to buy.

If you find this video helpful, schedule a free, no obligation, 15-minute discovery call with me to learn how you can quickly and easily implement interview techniques into your sales process to stop struggling with sales and to land more clients. Just click here to sign up.